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A CURATED COLLECTION
A look at the campaigns, ideas, and opportunities
I’ve helped shape over the years.
BUILD
Making Ideas Discoverable
NationSwell Knowledge Hub | 2026
NationSwell had a depth of content spread across disparate channels, but no clear front door. I helped turn a long-standing idea into a searchable, centralized platform for our content, while creating a new member experience for accessing premium resources. The result is a stronger foundation for discovery, distribution, and measurement.
From Zero to $4M
LivingSocial Adventures | 2011
LivingSocial was expanding its Adventures business into new markets, and Baltimore/DC was a new market to establish. I launched and operated the division from the ground up, developing the local experience portfolio and marketing strategy needed to create demand and build community. The result was $4M+ in incremental revenue in the first year.
A Brand Reimagined
Impactree (now impactree.org) | 2021
Impactree needed a brand and marketing engine to match its ambition. I reshaped the brand across positioning, design, and communications, while building influencer, events, and community strategies, including partnerships with Jodie Sweetin and Alyssa Reiner. The result was a more cohesive brand with new ways to reach and engage its audience.
GROW
Attention into Momentum
NationSwell | 2022
NationSwell had a growing reputation, but its audience wasn’t keeping pace. I connected content, SEO, social, and partnerships into a more intentional strategy, expanding our reach and engagement without paid media. The result was a 55% lift in site traffic, 50% more social engagement, and 172% growth in organic social.
Offline to IRL
DailyCandy Bazaar | 2013
With a powerful digital audience already in place, DailyCandy had an opportunity to extend the brand into the real world. I helped develop and launch a first-of-its-kind multichannel lifestyle event, DailyCandy Bazaar, bringing together content, partnerships, and community to create a new way for the brand to engage its audience.
A Life Beyond the Launch
NationSwell | 2024
NationSwell's work had an opportunity to reach further. I pioneered amplification toolkits that equipped our team and partners to activate around new initiatives to extend our reach, engagement, and where we show up. For the Case for Childcare work, that approach helped bring the work to new audiences and stages, while earning industry-wide recognition.
FLY
Beyond the Gate
NationSwell | 2024
NationSwell’s intelligence had traditionally lived behind the membership gate. I partnered with our Insights team to turn that expertise into a public-facing product, built to live on-platform, measure engagement, and put NationSwell into conversations beyond our membership as a thought leader.
Part of the Memory
LivingSocial | 2013
Sponsors wanted to move into experiential, but LivingSocial lacked the infrastructure to make it work on the ground. I became the conduit between brand partners and local teams, designing experiences where sponsors enhanced the experience rather than disrupted the journey.
Harnessing the Zeitgeist
FX Networks | 2016
FX gave brands a chance to become part of cultural conversations. I developed campaigns that embedded brands with shows, talent, and can’t-miss moments, extending the life and reach of each initiative. The work spanned 60+ national advertisers and generated $100M+ in annual incremental revenue.
